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a three part story in reverse. 

iii) Now


In 2019, I relocated from Ho Chi Minh City to Cape Town, South Africa. I intended to split my time between Ireland, the UK, Cape Town & Southeast Asia, but then a pandemic happened, and Cape Town became HQ.  No bad thing, that.

In my time here I've helped build a number of new websites, developed brand voices, managed remote creative teams, written scripts and blog articles, and have written ad copy for the likes of Carrol Boyes and Vodacom

I have happy clients in South Africa, the UK, Ireland, the USA, Australia, Italy, Spain, China, Vietnam & Hong Kong. 

ii) The Saigon Years (2013 - 2019)

I cut my editorial teeth as a staff writer & copy editor for Vietcetera, one of Vietnam's most celebrated lifestyle, business & culture magazines.


In  2018, I co-authored Fodor's Essential Vietnam travel guide (print & online).

During this period I also contributed stories to the likes of Roads & Kingdoms, VNExpress International, Belfast Live, and SMILE magazine by Cebu Pacific Air.


I also broadened my skills by working on ad & website copy for businesses in the region, as well as copy-editing for high profile clients such as Cushman & Wakefield and the British Council

bio: writer & editor, irish, thirty-something


i) The Early Stuff (1989 - 2013)


I grew up in rural Ireland, read a lot of books, listened to a lot of music, watched a lot of films,  and played a lot of sports.


My graduation  from Queen's University Belfast in 2011 coincided perfectly with the economic recession.


And so my search for a career brought me all the way to Ho Chi Minh City (Saigon), Vietnam, where I took up a job teaching English at a high school, and moonlighting as a features journalist & copy writer.

I suppose that's where my story really begins, but this story ends. 


what I do & how I do it


clean, creative, compelling copy, written to fit your brand.​​

  • website builds 

  • ad campaigns 

  • B2C messaging

  • product  descriptions

  • marketing material


informative & engaging scripts that make an impact.

  • adverts

  • live events 

  • exhibitions 

  • promos

  • audio guides



good old fashioned feature journalism. Send me an assignment.

  • research 

  • interview 

  • report

  • inform

  • entertain

blog articles

build trust with and grow your customer base with valuable blog content.

  • deeply researched

  • tightly written

  • on brand

  • efficiently delivered

  • SEO best practice


sharp, considered editing of long & short form copy. US & UK English. 

  • line editing

  • copy editing

  • developmental editing

  • substantive editing

  • AP, NYT, CMS, MLA styles

brand voice development

create a consistent, memorable brand voice to use across all platforms.

  • brand image consultancy

  • mission statement review 

  • existing content review

  • brand voice charts & trials

  • audience research

content management

play the long game with your content. strategize, analyse, organise. 

  • content planning

  • team management

  • website management

  • editing & publishing

  • SEO best practice



details count. don't let those tiny little mistakes ruin your good work.

  • corporate comms

  • editorial

  • academic papers

  • US & UK English

  • AP, NYT, CMS, MLA styles

Get in touch

Send me a brief, a question, a request, or an enquiry. I'll get back in touch asap. 

  • LinkedIn
  • medium%20logo_edited
  • Instagram
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